Mountain Lights Film Festival
Brand Design
Filmmaker and former Global Creative Lead for filmmaking at Airbnb, Adam Hobbs reached out to me about helping him with the brand design for a film festival based in the Asheville, North Carolina area. Having worked with Adam on other projects in the past, I was excited to do it. Over a few months we worked on a brand that felt vibrant and true to the contemporary North Carolina mountains while paying homage to the artistic heritage of Black Mountain, where Hobbs is based.